Who we are

KooE is the kind of friend you want on a night out; fun, cheeky, straight to the point, has stamina and (most importantly) knows when to call the cab! We are a brand that doesn’t take life too seriously but is serious about our values.

We’re about making damn good, thoroughly-tested, multi-purpose Australian-made and manufactured affordable products that just… work.

And isn’t that really what you want in the end? Forget the bells and whistles (okay, maybe we’ll have some for Christmas); KooE is infectiously authentic and vibrantly effortless.

Who we aren't

KooE isn’t going to sell products that don’t have a specific need or purpose (also who has time to create those?!). We’re not here to waste time, We’re here to have a good time! On a side note… we aren’t going to shy away from a pun here and there too so you have been warned!

Who we want to be

We want to be your go-to when your skin feels dry. We want to be on your bathroom benchtop. We want to be a brand you wholeheartedly trust. We want to always be Australian-made and manufactured. We want to continue to create multi-purpose products. We want to be as sustainable and environmentally friendly as possible. We want to always have fun. We want to evolve with intention.

Meet Kate Edwards, the brains behind KooE

Kiwi-born Kate has been a Podiatrist for over 15 years and runs Sydney’s City Feet Clinic. Her foray into the podiatry industry stemmed from her earlier years working at an outdoors centre and really owning the footwear department. Here she developed an interest specifically in hiking shoes and was ultimately offered a scholarship to study after working closely with a podiatrist.

Before you assume, no Kate doesn’t just cut toenails all day! But unfortunately, podiatry can be an industry that is widely misunderstood and despite what everyone may say? It is cool! Jokes and misconceptions aside, Kate saw that her patients really wanted an easy-to-use, hard-working and nourishing moisturiser that was non-greasy and could be used on their feet, hands and body. When Kate couldn’t find a product that ticked every box, then you know what they say? ‘If you want something done right, do it yourself’... So KooE was born and subsequently, Balm Me.